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The project proposes a holistic design approach that aligns the identity of a fashion brand with its first retail space, located within historical building 'Paket Postanesi'. The space is conceived to accommodate both product display and sales, as well as workshops and event-based experiences. The absence of a dedicated storage area is transformed into an advantage, with display elements designed to integrate storage functions—turning the user experience into a playful and interactive system.

The atmosphere of the space is shaped in relation to the brand’s strong and innovation-driven identity. Robots, screens, and display elements contribute to a laboratory-like setting, while stainless steel units are combined with natural references such as rock-like forms to create a hybrid spatial language. Exposed infrastructure, restrained material pallette, and a carefully considered lighting strategy complete this language, resulting in a distinctive spatial identity.